Objective
    The goal of this work is to evaluate existing packaging systems as my work relates to the target audience and the marketplace.

    Strategy
    Papel Picado, neon-bright colors, and Pearl paper can excite the drinker. The design of the label use different elements from Mexican culture. And also the logo I create a face that combines a soccer’s look of shout after victory. Neon colors show festival excitement. 

Qi [K] Zheng Design